top of page
  • Youtube
  • Pinterest
  • LinkedIn

Spotify

Setting the Scene

     In Spring of 2023, I took a Visual Design and Art Direction class at Clemson University. Our final project was to completely flush out one of our projects into a full advertising campaign.

     I decided to take my layouts project, inspired by creating a news feed for Spotify, and see that concept through all of the ideation phases.

      The Spot is a feel good news feed created by Spotify to keep passionate music consumers updated on all things new music.

      The goal is to reach our target audience of enthusiastic music consumers and keep them updated on all of their favorite artists. 

clip 2.png

Deliverables for this project included:

  • Website Wireframe

  • Outdoor Advertisements in the form of wheatpaste posters

  • Digital ads

    • Main platforms- Pinterest and Instagram​

clip 4.png
clip 2.png

     Our biggest competitors in this space are BuzzFeed and Twitter because people tend to go there for 'feel good' news as well.

     The Spot has a competitive edge in the fact that it connects to your current listening activity. We are giving you music news curated for you. Because why wouldn't it be? 

       Insights and Info      

star pink.png
heart orange.png
oval pink.png
rect orange.png
Heart Pink.png
flower orange.png

Visual Design and Art Direction Final Project

Please click the pictures to see full slide

       Final Pitch Deck       

bottom of page